Hell Creek Creamery App

This project focused on designing a mobile app prototype for a made up food truck business, with an emphasis on creating a clear, cohesive, and easy to use experience.

Problem:

The challenge was to translate the food truck brand into a digital experience that feel intuitive and consistent, while keeping navigation simple and easy to use.

Strategy:

I focused on maintaining a consistent and intuitive user experience by using a clear layout, uniform structure, and cohesive visual design. Attention was given to ensure that navigation and information felt straightforward and accessible.

Design:

The final design uses a clean interface with consistent layout, color, and visual hierarchy to create a cohesive and easy to navigate app experience.

Home Screen introducing the app layout and overall navigation.

Ice cream menu featuring dinosaur inspired names that add personality to the experience.

Drink menu continuing the theme with playful naming tied to the brand identity.

Outcome:

The result is a clear and cohesive app prototype that provides an intuitive user experience while maintaining a strong and consistent visual brand identity.