Hell Creek Creamery App

This project focused on designing a mobile app prototype for a fictional food truck business, with an emphasis on creating an experience that feels clear, cohesive, and easy to use. The goal was to carry the personality of the brand into a digital space without losing simplicity or usability.

Problem:

The challenge was translating the food truck brand into a digital brand into a digital experience that feels intuitive and consistent, while keeping navigation simple and easy to move through. It needed to feel connected to the physical brand, while still standing on its own as a functional digital product.

Strategy:

The focus was on maintaining a consistent and intuitive experience through a clear layout, structured flow, and cohesive visual design. Care was taken to ensure that navigation and information feel straightforward and accessible, so users can move through the app without having to think too hard about where to go next.

Design:

The final design uses a clean interface with consistent layout, color, and visual hierarchy, creating an app experience that feels both cohesive and easy to navigate. Each element was considered in how it supports clarity and flow, helping the user stay oriented while exploring the app.

Outcome:

The result is a clear and cohesive app prototype that offers an intuitive user experience while maintaining a strong and consistent visual brand identity. It extends the food truck concept into a digital format in a way that feels natural, usable, and aligned with the overall experience.

Home Screen introducing the overall layout and how the app is designed to move and flow.

Ice cream menu featuring dinosaur inspired names that bring personality into the experience.

Drink menu continuing the theme with playful naming that connects back to the brand.