Typeface Pamphlet (Baskerville)

This project focused on designing an informational pamphlet for a selected typeface. Baskerville was chosen for its refined, classical qualities, with a concept inspired by its use in Canadian identity.

Problem:

The challenge was to present information about the typeface in a way that felt clear and engaging while maintaining its refined and classical character. It need to communicate key details without becoming overly dense or visually flat.

Strategy:

The approach focused on reflecting the refined and classical qualities of Baskerville while incorporating elements inspired by its use in Canadian identity. Red accents and maple leaf imagery were used alongside structured shapes to create a balance between elegance and visual interest, while additional content such as fun facts helped make the information more engaging.

Design:

The final design builds on a structured layout and clear typographic hierarchy to present information in a readable and refined way. Red accents and maple leaf imagery are incorporated throughout a blue and white layout, with a strong visual element on the back of the pamphlet to reinforce the overall concept.

Outcome:

The result is a clear and engaging typeface pamphlet that effectively communicates key information while maintaining a refined and cohesive visual identity, with a sense of excitement inspired by its connection to Canadian identity.

Exterior of pamphlet reinforcing the visual concept and overall structure.

Interior of the pamphlet introducing the typographic system and overall design.